LA-based Norwegian producer, singer, songwriter and multi-instrumentalist Lido has released an ethical & eco-friendly clothing collection called PEDER with the help of Emil Ringheim and his team at Outdrop in Oslo, Norway. The collection is a synthesis of Lido's vision of casual spacewear and Outdrop's innovative & imaginative design.
Lido x Outdrop Campaign film by Huge Film
After meeting in person in Norway pre-pandemic, Lido, Emil & the small team at Outdrop knew that their values aligned and that they were going to work together. After a year of weekly virtual meetings, the collection came together as an international project with creative direction and design from the US and Norway, innovative and sustainable fabric production from Spain, and ethical production from Lithuania.
Explore the entire collection's universe below.
3D space universe by Fredrik Marthinsen
Photos by Balder Maximus
Hara Giavara & Petter Tessem